Last updated 2026-06-30
ConceptAI Share of Voice
AI Share of Voice is how much of your category's AI attention you capture when buyers ask AI assistants for a recommendation. Where AI Visibility is your absolute standing, AI Share of Voice is the competitive, zero-sum view.
Why AI Share of Voice matters
An AI assistant rarely lists every vendor — it names a handful. That makes the category zero-sum: every recommendation that goes to a competitor is one that didn't go to you. AI Share of Voice tells you whether you're winning the conversation relative to the brands you compete with, not just whether your own visibility is rising.
How AI Share of Voice is calculated
CiteMatrix.ai runs real buyer-intent prompts across ChatGPT, Claude, Gemini and Perplexity, weights each mention by prominence, then divides your weighted mentions by the total for all companies in the category. A share of 20% means one in five weighted AI mentions in that category point to you.
Growing your AI Share of Voice
Because share is zero-sum, growing it means being named where competitors currently are — in the comparison content, category pages, reviews and documentation AI assistants synthesize. A CiteMatrix.ai audit shows exactly where competitors out-appear you.
Run a free CiteMatrix.ai AI-visibility audit across ChatGPT, Claude, Gemini and Perplexity.
Run a free AI-visibility auditFAQ
- What is AI Share of Voice?
- AI Share of Voice is the percentage of a category's AI recommendations that point to your company, computed from real responses across the major AI models.
- How is AI Share of Voice calculated?
- It's your weighted AI mentions divided by the total weighted mentions for all companies in the category — a zero-sum view where one brand's gain is another's loss.
- How is it different from AI Visibility?
- AI Visibility is your absolute score; AI Share of Voice is your slice of the category relative to competitors. Both come from the same real model responses.