Last updated 2026-06-30
By roleAI visibility by role
AI visibility looks different depending on your seat. These guides explain what AI recommendations mean — and what to measure and do — for CMOs, demand-gen leaders, product marketers, SEO leaders, founders and investors.
AI Visibility for CMOs
For CMOs, AI visibility is the new top of funnel. As buyers ask AI assistants which vendors to consider, being recommend…
AI Visibility for VPs of Marketing
For VPs of Marketing, AI visibility is a channel to own, measure and grow — not a curiosity. The job is to make it concr…
AI Visibility for Heads of Demand Generation
For heads of demand generation, AI assistants are a new top-of-funnel source: buyers ask them which vendors to shortlist…
AI Visibility for Product Marketers
For product marketers, AI visibility is about more than presence — it's whether AI describes your product accurately and…
AI Visibility for SEO Leaders
For SEO leaders, AI visibility is the natural extension of the remit: from ranking links to being recommended in AI answ…
AI Visibility for Founders
For founders, AI visibility is an early growth lever. AI assistants don't only recommend the biggest brands — they name …
AI Visibility for Investors
For investors, AI Share of Voice is an emerging signal of category position: how strongly AI assistants recommend a comp…
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Run a free AI-visibility auditFAQ
- Who owns AI visibility?
- It spans marketing leadership, demand generation, product marketing and SEO — each has a different stake. These pages break down what AI visibility means for each role.
- Where should my role start?
- Start by measuring your current AI Visibility and AI Share of Voice, then focus on the buyer prompts most tied to your goals.