Last updated 2026-06-30
By roleAI Visibility for VPs of Marketing
For VPs of Marketing, AI visibility is a channel to own, measure and grow — not a curiosity. The job is to make it concrete: a number, a target, and a plan to move it.
Quick answer: Pipeline increasingly starts in an AI answer. Without a measure of AI Share of Voice, you can't tell whether you're gaining or losing the discovery battle in your category.
What to measure
- AI Visibility Score and AI Share of Voice by category
- Where competitors out-appear you in AI answers
- Trend lines as content and citations ship
How to act on it
Set an AI Share of Voice target per priority category, identify the prompts and gaps you're losing, and ship content against them. CiteMatrix.ai reports the gaps from real responses and can produce the work.
See where AI ranks you — free.
Run a free CiteMatrix.ai AI-visibility audit across ChatGPT, Claude, Gemini and Perplexity.
Run a free AI-visibility auditFAQ
- How do I make AI visibility measurable?
- Track your AI Visibility Score and AI Share of Voice across the major models from real prompts, broken out by category, and watch the trend as you invest.
- Where do I start?
- Run a snapshot to see your current standing and the prompts where competitors out-appear you, then prioritise the highest-intent gaps.