Generative Engine Optimisation (GEO)

Definition: The practice of improving how often and how favourably AI assistants recommend a brand in their generated answers — the AI-era counterpart to SEO.

GEO spans entity signals, comparison and category content, documentation and citations — the inputs models synthesize when recommending brands. See Generative Engine Optimization and the complete GEO guide.

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Generative Engine Optimisation (GEO)

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